The subculture is playing an ever important role in the process of communication of brand culture.
亚文化群体在品牌文化的传播过程中，扮演着越来越重要的角色。
However, to brand culture, subculture is an important carrier of communication.
而对于品牌文化来说，亚文化是一个重要的传播载体。
Analysis from three aspects in general, they are native Korean Lotte Group, Korea's corporate culture, brand management guidance of the various strategies and external communication strategies.
分析总体上从三个方面展开，他们分别是韩国乐天集团的韩国本土特色的企业文化、品牌管理的各种谋略指导、以及对外传播策略。
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